It’s common to go to the movies and see advertisements for what feels like the same movie or yet another version of that movie. Marvel, for example, seems to always be releasing new films that most people don’t even want.
An answer could be that there are so many different characters and movies they could make and then a few years later make them again with different actors and actresses all for the excitement of the audience.
However, with a company like Marvel, they seem to just release another movie ever so often just for the main reason of money and quantity.
Since 2000, there have been eight Spiderman movies along with Spiderman cameos in other movies along with three different actors starring as Spiderman. Marvel even made a Spiderman movie starring all three different Spidermen!
Marvel noticeably has been releasing movies that are low quality compared to their past work. This isn’t a budget issue but rather the idea that they need to put out as much content as possible. Within, four years Marvel released 10 movies and 9 shows.
Now Marvel isn’t the only company that recycles ideas, characters, and concepts; however, they definitely do it most often compared to other companies.
A common theme in movies currently is casting a bigger actor for the sole purpose of gaining attention from their fan base and based upon the idea that the bigger the actor the bigger the audience.
This concept works occasionally, but it often fails. This past year in 2024 the movie Red One released theater wide November 15th starring Dwayne Johnson and other big names like Chris Evans and J.K Simmons.
With an astounding budget of $250 million, the film flopped at the box office, only making around $98 million domestically and a reported $185 million globally. Red One ranks among Dwayne Johnson’s lowest for most expensive film.
Over the past couple of years, films that have been successful in the box office, particularly in the horror genre, have had a major success in public advertising and marketing.
One of the main tactics is that the trailer for the movie will purposely hide the pull factor for the movie. The trailer will instead be directed towards hyping up that pull factor to the audience.
For example, Longlegs released July 12th, 2024, gained lots of attention for hiding Nicholas Cage’s character’s face in the trailer. People were excited for the reveal when the movie released, making them actually go and watch the movie.
Nosferatu released Christmas day of 2024 and used the same tactic. The director Robert Eggers wanted to hide Bill Skarsgard’s appearance in the trailer to have a huge reveal when the movie was released.
Both of these movies were major successes in the box office and in critics ratings. Another reason these movies were successful is because they weren’t a recycled concept. Longlegs is a stand alone original film, and while Nosferatu may be a remake, it’s a remake of a silent movie from 1922.
Movies need to look to the future rather than stay in the past. No more unnecessary remakes and spinoffs but rather original thoughts and Ideas that can actually intrigue and attract an audience.
