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Dear America: Live Events Need a Better Method of Selling Tickets

Have you ever tried to get tickets for your favorite artist and they were already sold out?
TD garden is a huge venue hosting lots of concerts year-round. (Luciof - Public Domain) https://commons.wikimedia.org/wiki/File:TD_gard_from_out.jpg
TD garden is a huge venue hosting lots of concerts year-round. (Luciof – Public Domain) https://commons.wikimedia.org/wiki/File:TD_gard_from_out.jpg

Trying to get tickets for live events can be nearly impossible. So many events sell out in minutes, leaving people to either purchase tickets from resellers for more or simply not attend. There needs to be a better way for artists to sell tickets.

Tate McRae performs in front of a huge audience in the Adelaide Entertainment Centre.(Avatar5991–Public Domain) https://commons.wikimedia.org/wiki/File:Tate_McRae_in_Adelaide.jpg

Although presale has many benefits, it also comes with some flaws. One is that even with presale codes and access, they can still sell out before you get a chance to purchase some. A couple of years ago, I wanted to go to the Eras Tour and we had presale access. But, by the time we went to purchase tickets for our venue, the presale ones were gone. The reasonably-priced regular-sale ones had already been bought as well and were being resold for much higher prices. The limited number of presale tickets can be an issue too.

There are many issues with buying regular-sale tickets too. For example, so many concerts sell out in minutes. Lots of people buy tickets only to resell them for a higher price.

No longer being able to attend a concert and reselling the ticket to someone for the same price you bought it for, or slightly more, makes sense. The problem is when people who have no intent of actually attending the concert buy tickets, raise the price, and resell them. This is a fast and easy way to make money, but it’s unfortunate for those who want to go to the concert, but can no longer afford the new prices.

Another issue is how fast tickets get sold out. Everyone waits in the virtual queue in hopes of scoring tickets. Large venues can sell out in minutes, while much smaller venues may even sell out in seconds. No matter the size of the venue, there needs to be a better method for selling tickets.

Even though they can still sell out in minutes, bigger venues have more seats. This makes it slightly easier to get tickets because there are more available.

Larger venues like this can sell out slower than smaller ones. (Ava Slivka)

Many people, including myself, have had instances where their favorite artist is performing, and they really want tickets, but either there are none left, or they are way out of a normal price range.

Although there are some tips and tricks for getting tickets, it can still be nearly impossible because of how fast they sell out.

Live events need to find a better, more efficient way to sell tickets.

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