Background Information
The brand “rhode” is a rapidly growing, celebrity-founded beauty and skincare brand, launched on June 15, 2022, by model Hailey Bieber, the wife of Justin Bieber. The product focuses on the “clean-girl” aesthetic, which Bieber is famously known for. She’s also known for her dewy and clear skin that many people want.
Products
She released a limited line that contains the most minimalistic amount of products that targeted as many benefits as could in each one.
Skincare:
- Rhode Glazing Milk Ceramide Facial Essence
- Rhode Mini Peptide Glazing Fluid Dewy Gel Serum
- Rhode Barrier Butter
- Rhode Mini Pineapple Refresh Daily Cleanser
- Set/Kit – Rhode Skincare Mini Essentials Set
Makeup:
- Rhode Peptide Lip Tint
- Rhode Peptide Lip Shape Contouring Lip Shaper
- Rhode Pocket Blush
These products were released into Sephora on September 4th, 2025. By early 2025, rhode had generated $212 million in sales. In May, they partnered with e.l.f. beauty and acquired a partnership with a $1 billion deal.
These products generally have high average ratings from users online. Although their products receive a load of positive reviews, there are still doubts about the brand’s products and communications.
Reviews
Things have been reported like customer service complaints, mixed product experiences, and social chatter about quality.
According to the website, The U.S. Sun, a customer complained that she had an issue receiving a refund on July 23. The company got back to them and said they issued a refund, but over three weeks later, they still don’t have their money back. The customer even contacted customer service twice and still hasn’t heard back.
rhode is known for these poor ratings from the “Better Business Bureau”, as the company has an F rating from them.
From this same source, a customer has also reported that she placed an order at the beginning of June and received it at the end of June. When she got the package in their products “smelt like mold and were grainy”. The blushes they ordered were crushed as well as the box it arrived in.
One last complaint from customers is about the skincare products causing allergic reactions and breakouts people have never had before using the product(s).
The source, Evie, concurs that a woman who has a nut allergy purchased the “Lip Peptide Treatment” from this brand, and it caused her to get hives on her forehead and cheeks. The packaging does not explicitly say that the product does or does not contain tree nut oil. This can be very dangerous for people who have any type of nut allergy, and put them at serious risk.
Overall, even though the products from rhode might be beneficial, you should definitely take your health and skin conditions into consideration to decide if the product will have the same benefits towards you. The company still has benefits like keeping your skin hydrated, stronger barrier support, gentle formulas, and a “glowy” finished look without a heavy or complicated routine.
The final mission is to design the best products that help skin feel smooth, nourished, and hydrated.
